Samsung is definitely a brand to follow when it comes to smartphones and the Galaxy line is enjoying a tremendous amount of success right now. The company is right now on the verge of releasing the successor to one of the most popular Android smartphones ever to be released – the Galaxy S2.

Many online reviewers claim that this one is one of the most important releases in 2012 and I have to agree with them myself. The 3rd of May is the date announced by Samsung and you will be able to see the new Samsung Galaxy S3 in action if you make the trip to its launch party.

Galaxy S2 owners are bound to make the upgrade and there will surely be quite a few who’ve been saving for it as well. This is definitely the most important smartphone release in 2012 to this date and the Galaxy S3 is claimed to the only real competition for the iPhone S4 this year.

An important release like this one has an advertising campaign to match, and the Samsung Galaxy S3 will be the official handset for the 2012 Summer Olympics. The company has announced that there will be simultaneous press conferences in London, New York, Dubai and Seoul. The media coverage is definitely strong around this new smartphone and the advertising campaign will most likely benefit from it.

Samsung Galaxy S3 features

The Galaxy S3 features are bound to impress anyone and Samsung has put a lot of thought into this one. The new S3 super-phone comes with a 4.65-inch Super AMOLED screen featuring a 1280×720 resolution in the same slim design we’ve all appreciated in the Galaxy S2. What makes the Galaxy S3 stand out from the crowd is the new Exynos quad-core processor running at an impressive 1.8Ghz. This one will most likely get at least 1GB of RAM that would be enough for it to run on Android 4.0 with no lag. As for the on-board storage space options, there will be two different versions of 16GB and 32GB with the possibility of expanding the storage with an SD card.

Most of us were expecting to see the Galaxy S3 at the MWC but it seems that Samsung’s strategy is to release their new smartphone everywhere at once. The S2 suffered a late release in US and that meant a decrease in sales in the first stage, so Samsung most likely wanted to avoid this situation happening again.

US users will most likely enjoy more variants of the Galaxy S3, especially a 4G version to join in the area where there are 4G-enabled networks at this time.

The new Samsung Galaxy S3 will most likely run on Android Ice Cream Sandwich out of the box, and it would be pretty disappointing if it didn’t. Most users are already tired of waiting to upgrade from Gingerbread and after the release has already been delayed it would be a real shock if the S3 didn’t roll on Android 4.0. The user interface will also get the company’s own TouchWiz skin that’s bound to sweeten the deal and offer something different than the competition.

We’ll get to see the Samsung Galaxy S3 on the 3rd of May and id you’re at the 2012 Olympics this year you’ll most likely see the S3 advertised everywhere.